Case Study: Adding Audio to Charisma’s Financial Blog

Our company’s blog, which focuses on finance and investment, publishes analytical articles, educational content, and market updates on a weekly basis. These articles are often in-depth, lengthy, and specialized, targeting professional readers. Despite the high quality of our content, analysis of user behavior on the blog (using Microsoft Clarity) revealed that many users do not fully engage with the articles and tend to leave the page before finishing.

To enhance the reading experience, we decided to implement an audio playback feature (Text-to-Speech) for our articles. This allows users to listen to content while commuting, exercising, or performing daily tasks, ensuring they can still benefit from our valuable insights.